Singapore · available now新加坡 · 即刻到岗

First find where the money and time leak — then fix it, end to end. 先找出钱和时间漏在哪,再动手把它补上。

I came up through marketing and operations, so the first question is always: how does this business actually make money, and which part is quietly burning people, cash and time? Once that’s clear, I build what’s needed myself — so you don’t have to staff an IT team for an internal tool. Singapore citizen, native in both 中文 and English: I know how things get done here. 我做营销和运营出身,所以走进一门生意,先问的是:它靠什么赚钱?哪个环节在白白吃人、吃钱、吃时间?问清楚了,要做的东西我自己做——你不用为了一个内部工具,再去养一支 IT 团队。新加坡公民,中英双语;这边的规矩、供应商、招人怎么走,我熟。

5
live SG businesses on these systems家本地生意跑在这些系统上
17
-store chain rebuilt & migrated家门店的连锁,运营底座重做 + 迁移
15
properties · 111 rooms on one co-living system处物业、111 间房,同一套 co-living 系统
中/EN
bilingual · SG citizen · available双语 · 新加坡公民 · 即刻到岗

For companies landing in Singapore给要落地新加坡的公司

A local operator for setting up & running in Singapore在新加坡落地与运营的本地 operator

Setting up or scaling in Singapore? A bilingual local operator who gets your operation running — and builds the systems to run it. Fluent in both China-speed and Singapore-compliance.刚落地,最贵的往往不是钱,是时间和试错。哪些事必须自己盯、哪些可以交出去、哪些根本不用做——这些我替你判断过很多次了。

Stand it up 0→1从 0→1 搭起来
incorporation, HR/CPF, work passes, vendors, premises.公司注册、HR/CPF、工作准证、供应商、场地。
Build the systems把系统建出来
POS, ordering, tenancy / ops platforms, internal tools, automation.POS、点单、租约/运营平台、内部工具、自动化。
Keep it compliant守住合规
MOM, MAS, GST/IRAS, PDPA, SingPass.MOM、MAS、GST/IRAS、PDPA、SingPass。
Bridge HQ ↔ ground连通总部↔本地
native 中文 + English, on-site and hands-on.native 中文+英文,能到现场、能动手。

About this site & sign-in关于本站与登录

What this site is, and how Google sign-in is used这个站是什么,以及如何使用 Google 登录

leonardchow.work is the home and hub for the web apps and products that Leonard Chow (Chow Yi Ding), a Singapore-based software engineer, designs, builds, and runs — including Salon OS (multi-store salon ERP/POS), BB House / Sing Coast (co-living), the Po Xiao Man (坡小馒) ordering & membership site, SG SME Shop, and StoreySG. This page presents those products and links to each one.leonardchow.work 是新加坡软件工程师 Leonard Chow(周义鼎)设计、构建并运营的各个网页应用与产品的主页与入口——包括 Salon OS(多店美业 ERP/POS)、BB House / 星海岸(co-living)、坡小馒(Po Xiao Man)点单与会员站、SG SME ShopStoreySG 等。本页集中介绍并链接到这些产品。

Several of these products offer Sign in with Google so you can create an account. When you use it, the app reads only your basic Google profile — your name and email address — to create and identify your account. It does not access any other Google data (no Drive, Gmail, Contacts, or Calendar), and your information is never sold or used for advertising.其中部分产品提供「使用 Google 登录」以便你创建账号。使用时,应用仅读取你的 Google 基本资料——姓名与邮箱地址——用于创建和识别你的账号;不会访问任何其它 Google 数据(不涉及 Drive、Gmail、通讯录或日历),你的信息也绝不出售或用于广告。

Individual products may show their own detailed privacy terms in-app. For any privacy or data request, email dinggege125@gmail.com.各产品如有更详细的隐私条款,会在该产品内展示。如需任何隐私或数据相关请求,请邮件联系 dinggege125@gmail.com

Selected work精选作品

Systems designed, built, and run设计、构建并运营过的系统

Five real Singapore businesses — retail, F&B, SME, property, co-living — running on systems built end-to-end. Every link is live.五门真实的新加坡生意——零售、餐饮、SME、地产、co-living——跑在端到端搭建的系统上。每个链接都是在线的。

Flagship旗舰Retail · Multi-store ERP/POS零售 · 多店 ERP/POSlive在线

Salon OS

Rebuilt how a 17-store Singapore salon group runs — POS, CPF/SDL/GST payroll, audit — replacing an ageing China vendor system. Designed, built, and migrated end-to-end.重做了一个新加坡 17 店美业连锁的运营底座——POS、CPF/SDL/GST 薪资、审计——替换老旧的中国厂商系统。设计、搭建、迁移,端到端独立完成。

17-store chain17 店连锁53.7万 past orders moved · 0 lost53.7 万笔旧单搬过来 · 1 笔没丢7 roles, each sees only its own7 种岗位,各看各的CPF/SDL/GST
Flagship旗舰Co-living · Ops platformCo-living · 运营平台live在线

BB House / Sing Coast 星海岸

The full co-living operations platform for a Singapore co-living brand — a bilingual rental site plus one tenancy flow that runs end to end: contract submission and signing, rent collection, and reminders that fire on their own. Now runs a 15-property, 111-room operation.为一个新加坡 co-living 品牌从 0 设计并搭建的整套运营平台——双语租房站 + 一条从头管到尾的租约流程:合同提交与签署、收租、到期与欠租自动提醒。现支撑 15 处物业、111 间房的运营。

15 properties15 处物业111 rooms · 11 districts111 房 · 11 区signing → rent → reminders, unattended签约、收租、催缴,不用人盯
F&B · Ordering + membership餐饮 · 点单+会员live在线

Po Xiao Man (坡小馒)

Ordering & membership system for a Singapore bun shop — Google sign-in, WhatsApp membership — built, run, and taken live on foodpanda & GrabFood.为一家新加坡包点店搭建并运营的点单+会员系统——Google 登录、WhatsApp 会员——并上线 foodpanda 与 GrabFood。

Google sign-inGoogle 登录WhatsApp membershipWhatsApp 会员foodpanda · GrabFood
Flagship旗舰SME · one system, many shopsSME · 一套系统开给多家店live在线

SG SME Shop

That shop’s POS turned into a product any Singapore small business can run its store on — ordering, membership and payments, out of the box.把那家店的收银做成了能直接卖的产品,任何新加坡小商户拿来就能开店——点单、会员、收款,开箱即用。

one system, many shops一套系统开给多家店用SG SME retailSG SME 零售sellable, not one-off能卖的产品,不是一次性外包
PropTech · 3D地产科技 · 3Dlive在线

StoreySG

A live product: turns a flat floor-plan image into an editable, true-scale 3D room — with paying users.一个线上产品:把平面户型图变成可编辑的真实比例 3D 房间——已有付费用户。

floor-plan → 3D户型图 → 3Dreal dimensions, not a sketch按真实尺寸,不是示意图paying users付费用户

What I take on我能接什么

Usually the problem isn’t “we need a system”多数时候,问题不是「缺个系统」

It’s that nobody has worked out where the money and hours actually go. If any of these sound familiar, that’s my kind of job:而是没人把账算清楚——钱和工时到底花在哪、哪一段是白花的。下面这些如果听着耳熟,就是我常接的活:

Month-end reconciliation takes several people several days — and still doesn’t tie out.月底对账要几个人干几天,最后还是对不上。
Every new outlet means rebuilding the same process from scratch.每开一家新店,同一套流程要从头再来一遍。
Payroll, CPF, GST — a fixed chunk of headcount burned on the same thing every month.发薪、CPF、GST,每个月固定吃掉一块人力,年年如此。
To know what sold today, or which outlet is bleeding, you wait for a report.想知道今天卖了多少、哪家店在亏,只能等月底报表。
Vendor quotes you can’t evaluate, so you get led by the nose.供应商报的价看不懂,只能被牵着走。
A pile of spreadsheets and chat groups — nobody can state the full picture.一堆表格和微信群,没有一个人说得清全貌。

The fix varies. Sometimes it’s just the process. Sometimes a tool has to exist. When a tool has to exist, I build it — which is usually cheaper than hiring a team to.解决方式因事而异:有时只要把流程改掉,有时确实得有个工具。需要工具的时候,我自己做——通常比为此招一支团队便宜得多。

Reading the business看生意

Digital marketing (degree)数字营销(科班)where the money leaks找钱漏在哪root cause, not symptom追根因不治标what to cut vs keep该砍还是该留pricing & positioning定价与定位

Getting it running让它跑起来

0→1 setup0→1 落地SOPs & playbooksSOP/playbookcollections & reconciliation催收与对账vendor coordination供应商协调KPI / SLA

Singapore ground rules新加坡这边的规矩

CPF / SDLGST / IRASPDPAACRAwork passes工作准证SingPass

Industries I’ve actually run真正跑过的行业

Retail / multi-outlet零售 / 多门店F&BSMEproperty / co-living地产 / co-livingmarket entry出海落地

Build stack — the means, not the job技术栈——手段,不是目的

web & mobile apps网页与手机应用internal tools & automation内部工具与自动化data migration数据迁移dashboards经营看板AI where it pays for itself划算的地方才上 AI

Experience经历

Running the operation, and building its systems跑运营,也搭它的系统

Titles say marketing and strategy; the output is the systems real businesses run on.头衔写着营销与战略,产出却是真实生意在用的系统。

2026 — present · Singapore
Manager经理 · Flame Source (flamesource.ai)

Workflow automation for Singapore SMEs — recruitment (AI resume screening), payroll & back-office, and frontline communication.为新加坡 SME 做工作流自动化——招聘(AI 简历筛选)、薪资与后台、一线沟通。

2023 — present · Singapore
Incubated ventures孵化的项目

Founded or set up 0→1, then handed off to run without daily involvement: New Gen Group (Salon OS — 17-store salon POS and back office, 537,000 past orders migrated; La Pure — skincare brand; BB House / Sing Coast — co-living ops platform, 15 properties), Maple Education (study-abroad agency; admissions CRM now run by an AI agent), Po Xiao Man (F&B ordering & membership).从 0→1 创办或搭建,之后交由其自主运转、不用我介入日常:New Gen Group(Salon OS——17 店美业收银与运营底座,53.7 万笔旧单全量搬迁;La Pure——护肤品牌;BB House / 星海岸——co-living 运营平台,15 处物业)、Maple Education(留学中介;招生 CRM 现由 AI agent 运行)、坡小馒(餐饮点单+会员)。

May 2019 — 2023 · Singapore
Sales & Marketing Manager销售与市场经理 · UFriend Media

Ran marketing, led 星食客, the company's food-delivery platform (SLAs, vendor & rider coordination), and built a hub of 24 internal tools — where self-taught building turned into shipping real software.负责市场,牵头公司的外卖平台 星食客(SLA、商户与骑手协调),并构建了 24 个内部工具的工具台——自学编程在这里变成真正交付软件。

Apr 2023 — Dec 2024 · Singapore
Marketing Specialist营销专员 · Haohaoguo Realty Pte. Ltd. · & Dada Consultants (2024)

Marketing across property and consulting — ground-level exposure to the Singapore rental market.地产与咨询领域的营销——对新加坡租赁市场的一线接触。

About关于

My title has always said marketing. What I ship is the system the business runs on.我的头衔一直写着营销,交付的却是这门生意每天在用的系统。

Leonard Chow (Chow Yi Ding), Singapore. I came up through marketing and operations — which is why I start from the business, not the tech: what does this place actually earn on, and where is it quietly losing people, cash and hours. Most of my work ends up replacing manual routines, or vendor software nobody can get answers out of.Leonard Chow(周义鼎),新加坡。我从营销和运营做起来的,所以我看一门生意,是先看账再看技术:它到底靠什么赚钱?哪一段在悄悄吃掉人、钱和时间?做到最后,多半是换掉那些靠人硬顶的流程,或者那套问不出答案的厂商软件。

Retail, F&B, SME, property, co-living — five real Singapore businesses now run on things I built from a blank page. The part that matters isn’t the tech: it’s that the money ties out to the cent, every change leaves a trace you can audit, each role only sees what it should, and CPF, SDL, GST and PDPA are handled the way Singapore actually requires. That is where these projects are usually won or lost.零售、餐饮、SME、地产、co-living——五门真实的新加坡生意,现在跑在我从零做出来的东西上。真正要紧的从来不是技术,而是:账要对到分、每一次改动都留得下痕迹可查、每个岗位只看得到该看的、CPF/SDL/GST/PDPA 按新加坡真正的要求走。这几件事才决定项目最后是成是败。

I build so the thing keeps running without me standing over it — that’s the whole point, and it’s what makes the next one possible. Native in 中文 and English; Singapore citizen; I know how things get done here and who to call. Available now.我做东西的标准是搭完之后不用人天天盯着——这既是目的,也是我还能接下一个的原因。中英文都是母语;新加坡公民,这边的事该找谁、怎么办,我清楚。即刻到岗。

Contact联系

Get your operation running.把你的运营跑起来。

Open to operations, 0→1 setup, solutions and problem-solving roles in Singapore — especially with companies setting up or scaling here. Also open to interesting project work.在新加坡寻找运营 / 0→1 落地 / solutions / 解决问题型岗位——尤其是正在新加坡设立或扩张的公司。也接有意思的项目。