Singapore · available now新加坡 · 即刻到岗
Marketing and operations background. I work across retail, F&B, SME, property and co-living — sorting out process, hiring, reconciliation and compliance, and writing the software when what’s on the market doesn’t fit. Singapore citizen, native in 中文 and English. 营销和运营出身。做过零售、餐饮、SME、地产、co-living——理流程、招人、对账、合规这些日常，也包括现成软件不合用时，把系统从头写出来。新加坡公民，中英文都是母语。
For companies landing in Singapore给要落地新加坡的公司
Incorporation, work passes, hiring, premises, vendors, compliance — I have been through each of these more than once. I can take the whole setup, or just one part of it.公司注册、准证、招人、场地、供应商、合规——这些环节我都实际走过多次。可以从头带一遍，也可以只接其中某一段。
About this site & sign-in关于本站与登录
leonardchow.work is the home and hub for the web apps and products that Leonard Chow (Chow Yi Ding), a Singapore-based software engineer, designs, builds, and runs — including Salon OS (multi-store salon ERP/POS), BB House / Sing Coast (co-living), the Po Xiao Man (坡小馒) ordering & membership site, SG SME Shop, and StoreySG. This page presents those products and links to each one.leonardchow.work 是新加坡软件工程师 Leonard Chow（周义鼎）设计、构建并运营的各个网页应用与产品的主页与入口——包括 Salon OS（多店美业 ERP/POS）、BB House / 星海岸（co-living）、坡小馒（Po Xiao Man）点单与会员站、SG SME Shop 与 StoreySG 等。本页集中介绍并链接到这些产品。
Several of these products offer Sign in with Google so you can create an account. When you use it, the app reads only your basic Google profile — your name and email address — to create and identify your account. It does not access any other Google data (no Drive, Gmail, Contacts, or Calendar), and your information is never sold or used for advertising.其中部分产品提供「使用 Google 登录」以便你创建账号。使用时，应用仅读取你的 Google 基本资料——姓名与邮箱地址——用于创建和识别你的账号；不会访问任何其它 Google 数据（不涉及 Drive、Gmail、通讯录或日历），你的信息也绝不出售或用于广告。
Individual products may show their own detailed privacy terms in-app. For any privacy or data request, email dinggege125@gmail.com.各产品如有更详细的隐私条款，会在该产品内展示。如需任何隐私或数据相关请求，请邮件联系 dinggege125@gmail.com。
Selected work精选作品
Five real Singapore businesses — retail, F&B, SME, property, co-living — running on systems built end-to-end. Every link is live.五门真实的新加坡生意——零售、餐饮、SME、地产、co-living——跑在端到端搭建的系统上。每个链接都是在线的。
Rebuilt how a 17-store Singapore salon group runs — POS, CPF/SDL/GST payroll, audit — replacing an ageing China vendor system. Designed, built, and migrated end-to-end.重做了一个新加坡 17 店美业连锁的运营底座——POS、CPF/SDL/GST 薪资、审计——替换老旧的中国厂商系统。设计、搭建、迁移，端到端独立完成。
The full co-living operations platform for a Singapore co-living brand — a bilingual rental site plus one tenancy flow that runs end to end: contract submission and signing, rent collection, and reminders that fire on their own. Now runs a 15-property, 111-room operation.为一个新加坡 co-living 品牌从 0 设计并搭建的整套运营平台——双语租房站 + 一条从头管到尾的租约流程：合同提交与签署、收租、到期与欠租自动提醒。现支撑 15 处物业、111 间房的运营。
Ordering & membership system for a Singapore bun shop — Google sign-in, WhatsApp membership — built, run, and taken live on foodpanda & GrabFood.为一家新加坡包点店搭建并运营的点单+会员系统——Google 登录、WhatsApp 会员——并上线 foodpanda 与 GrabFood。
That shop’s POS turned into a product any Singapore small business can run its store on — ordering, membership and payments, out of the box.把那家店的收银做成了能直接卖的产品，任何新加坡小商户拿来就能开店——点单、会员、收款，开箱即用。
A live product: turns a flat floor-plan image into an editable, true-scale 3D room — with paying users.一个线上产品：把平面户型图变成可编辑的真实比例 3D 房间——已有付费用户。
What I do我做什么
Two halves of the same job. Most of what I build exists because I was the one running the thing and needed it.这两件事是一件事。我做出来的东西，多数是因为当时我在跑那摊事、确实需要它。
Experience经历
Titles say marketing and strategy; the output is the systems real businesses run on.头衔写着营销与战略，产出却是真实生意在用的系统。
Workflow automation for Singapore SMEs — recruitment (AI resume screening), payroll & back-office, and frontline communication.为新加坡 SME 做工作流自动化——招聘（AI 简历筛选）、薪资与后台、一线沟通。
Founded or set up 0→1, then handed off to run without daily involvement: New Gen Group (Salon OS — 17-store salon POS and back office, 537,000 past orders migrated; La Pure — skincare brand; BB House / Sing Coast — co-living ops platform, 15 properties), Maple Education (study-abroad agency; admissions CRM now run by an AI agent), Po Xiao Man (F&B ordering & membership).从 0→1 创办或搭建，之后交由其自主运转、不用我介入日常：New Gen Group（Salon OS——17 店美业收银与运营底座，53.7 万笔旧单全量搬迁；La Pure——护肤品牌；BB House / 星海岸——co-living 运营平台，15 处物业）、Maple Education（留学中介；招生 CRM 现由 AI agent 运行）、坡小馒（餐饮点单+会员）。
Ran marketing, led 星食客, the company's food-delivery platform (SLAs, vendor & rider coordination), and built a hub of 24 internal tools — where self-taught building turned into shipping real software.负责市场，牵头公司的外卖平台 星食客（SLA、商户与骑手协调），并构建了 24 个内部工具的工具台——自学编程在这里变成真正交付软件。
Marketing across property and consulting — ground-level exposure to the Singapore rental market.地产与咨询领域的营销——对新加坡租赁市场的一线接触。
About关于
Singapore. My degree and my early titles are in marketing; the work turned into operations, and then into writing the software those operations run on. Most projects start because a process was being held together by people, or because the vendor software in place could not answer basic questions.在新加坡。学的是营销，早期的头衔也是营销，后来做到运营，再后来开始写这些运营要用的软件。多数项目的起点，是某段流程一直靠人硬顶，或者在用的那套厂商软件回答不了基本问题。
Five Singapore businesses currently run on systems I built from scratch, across retail, F&B, SME, property and co-living. In this kind of work the details that take the time are: money tying out to the cent, changes leaving an auditable trace, each role seeing only what it should, and CPF, SDL, GST and PDPA being handled the way Singapore requires.目前有五门新加坡的生意跑在我从零做的系统上，涉及零售、餐饮、SME、地产和 co-living。这类活里真正花时间的是这些细节：账要对到分、每次改动留得下可查的痕迹、每个岗位只看得到该看的、CPF/SDL/GST/PDPA 按新加坡的要求走。
Things are built to keep running without me watching them; several of the businesses above I have since handed off entirely. Native in 中文 and English. Singapore citizen, based here, available now.东西做完之后要能不用人盯着继续跑；上面几门生意里有几个我后来已经完全交出去了。中英文都是母语。新加坡公民，人在新加坡，即刻到岗。
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