Systems Built & Run
Salon OS retail · multi-store ERP/POSsalonosg.com
Rebuilt how a 17-store Singapore salon group runs — POS, CPF/SDL/GST payroll, audit — replacing an ageing China vendor system. Designed, built, and migrated end-to-end.
BB House / Sing Coast co-living · ops platformbbhousesg.com
The full co-living operations platform for a Singapore co-living brand — a bilingual rental site plus an end-to-end tenancy state machine: contract submission & signing, rent collection, automated reminders at every stage.
Po Xiao Man 坡小馒 · F&B ordering + membershippoxiaoman.com
Ordering & membership system for a Singapore bun shop — Google sign-in, WhatsApp membership — built, run, and taken live on foodpanda & GrabFood.
SG SME Shop SME · multi-tenant SaaSsgsmeshop.com
That shop's POS, productized into a multi-tenant SaaS any Singapore SME can run their store on — ordering, membership, and payments out of the box.
StoreySG proptech · 3Dstoreysg.com
A live product: turns a flat floor-plan image into an editable, true-scale 3D room — with paying users.
Also
Experience
Manager · Flame Source (flamesource.ai)2026 — present
Workflow automation for Singapore SMEs — recruitment (AI resume screening), payroll & back-office, and frontline communication.
Incubated ventures2023 — present
Founded or set up 0→1, then handed off to run without daily involvement: New Gen Group (Salon OS — 17-store salon ERP/POS, 537K orders migrated; La Pure — skincare brand; BB House / Sing Coast — co-living ops platform, 15 properties), Maple Education (study-abroad agency; admissions CRM now run by an AI agent), Po Xiao Man (F&B ordering & membership).
Sales & Marketing Manager · UFriend MediaMay 2019 — 2023
Ran marketing, led 星食客 (the company's food-delivery platform — SLAs, vendor & rider coordination), and built a hub of 24 internal tools — where self-taught building turned into shipping real software.
Marketing Specialist · Haohaoguo Realty & Dada Consultants2023 — 2024
Marketing across property and consulting — ground-level exposure to the Singapore rental market.