StoreySG 竞品市场调查报告

14 家室内设计工具的定价 · 卖点 · UI 按键 · 亮点 · SWOT

为 storeysg.com / roomforge.leonardchow.work 准备

2026-06-06

一句话:整个室内设计工具市场把收费墙砌在渲染导出上,没有任何一家把编辑器做成真免费、只对 AI 产出收费——这正是 StoreySG 的空位。本报告用 18 个 agent 并行联网核到的 2026 实时定价逐键 UI 清单,验证并锐化了你现有 MARKETING-PLAN.md 的”7-in-1 护城河 + 免费编辑器获客”定位。

反幻觉声明:所有价格、配额、按键均来自各产品官网/定价页/评测的联网核查;来源冲突或未抓到的数字已逐条标 unverified,并附每家数据置信度。对外文案引用任何具体价格前,请按附录在浏览器二次核对。


0. 执行摘要(Executive Summary)

调查对象:14 家直接/邻接竞品,清晰分为两个物种——

六个决定性发现:

  1. 全行业把墙砌在 render。 13/14 家的收费墙落在渲染的数量 / 分辨率 / credit 上,多数还叠加 watermark。Planner 5D 免费层 0 renders、HomeByMe 免费层全程水印、Cedreo 免费仅 5 张、Floorplanner 免费仅 SD 960×540 + 10 分钟冷却,Foyr 与 Interior AI 干脆没有永久免费层

  2. Export 与 BOM 被普遍锁进中高档,开放 3D 格式几乎全行业缺位。 SketchUp Free 只出 .SKP/.PNG;Coohom 明确”不支持导出整模型”;所有 photo-to-render 类完全没有 GLB/OBJ/STL/USDZ 导出。StoreySG 把 6 种导出 + shoppable BOM 全部放进免费层,就是用对手的高档卖点做获客诱饵。

  3. 真 CSG 布尔开洞 = 全场独有。 没有任何一家做真实的门窗布尔切墙——Coohom/Cedreo/HomeByMe 是 catalog 贴片,Homestyler 的开洞甚至是 bug(2D 有洞、3D 渲成实墙),Planner 5D 门窗会”skip around”。

  4. LLM 改 3D scene graph = 市场真空。 竞品的 AI 只有四档:workflow 加速按钮 / 静默嵌入 / chat overlay 助手(只答疑不动场景)/ 改像素出图。唯一接近对话式编辑的 Maket AI 也只停在 2D 平面,不落到可导出 3D。“用自然语言直接操纵真实 3D 物件”无人占领。

  5. 14 家全部无 SGD 本地化定价页、无本地供应商。(Spacely AI 据称支持含 SGD 的多币种结算,但同样无 SGD 专属定价档。)Singapore B2B 本地化是一片集体缺位的空白——这是 StoreySG 唯一拥有”地利”的维度。

  6. 价格带:最低付费入口从 Homestyler US$3.9/mo、RoomSketcher US$12/mo、AI 新锐最低 US$12–20/mo(Interior AI 无免费层、US$49/mo 起为例外)起;专业老牌 Foyr US$39/mo、Cedreo Pro US$129/mo、SketchUp 商用底价 US$399/yr;顶层到 Coohom ≈US$1,000/yr、Foyr US$159/mo、Interior AI US$199/mo

对 StoreySG 最危险的 Top 3 威胁(详见 §6):①Coohom——刚 HKEX 上市(溢价 144%)、82.2% 毛利、spatial-intelligence pipeline,唯一缺口是 CSG/LLM/真免费/SG 本地化,而这对它是”会不会做”而非”能不能做”;②Maket AI——唯一已把对话式编辑做成核心交互的对手,若从 2D 延伸到 3D 会直接吃掉你的 LLM 卖点;③Homestyler——背靠 Autodesk、消费级 AI 铺得最广,AI Agent 方向正是你的方向。

真正无人侵蚀的护城河:真 CSG 开洞 · BYO-key 双渲染引擎 · LLM 改 3D scene graph 三项;最易被追上:AR 扫描免费编辑器。结论与你 MARKETING-PLAN.md 的判断一致,但本报告给出了可施工的攻击点(见 §8)。


1. 调查方法与口径(Methodology)


2. 你现有的 Marketing 与定位回顾(衔接)

读过你 docs/gtm/ 全套后,你的定位已经相当扎实,本报告验证并锐化它,而非另起炉灶:

一句话:你的 Marketing 方向是对的;本报告把它从”我们相信”升级为”对手价目表与按键清单为证”。下面进入证据。


3. 竞品逐一档案(14 家)· 定价 / 卖点 / UI 按键 / 亮点 / 弱点

这是本次调查的核心原始材料。每家含:定价表(具体 2026 价格)、卖点、UI 布局与核心按键、产品亮点、StoreySG 可攻击的弱点、数据置信度与来源。读法建议:先看你最在意的几家定价表与”可攻击弱点”,再回到 §4–§7 的横向对比。

3.1 Coohom

Established cloud-based 3D interior design + visualization suite (B2B/B2C)

定位:Coohom (by Manycore Tech / Kujiale global brand) is a cloud + desktop 3D interior design platform with 1M+ furniture models, AI auto-layout, photorealistic rendering up to 16K, and enterprise B2B tools for furniture manufacturers and interior design firms worldwide.

💰 定价(模式:freemium + subscription (per user, monthly or annual))

档位 价格 计费 包含
Free / Basic US$0 n/a 2D/3D floor plan creation, portion of model library, standard (low-res) renders with Coohom watermark, no render downloads confirmed on some accounts, no BOM export, no 360° walkthrough
Pro (Monthly) US$29–30/mo (sources vary: Capterra SG shows US$30/mo; SoftwareSuggest shows US$30/mo; aichief shows US$29/mo) monthly 200 projects, 300 4K renders/month, remove Coohom watermark, downloadable BOM, 20,000+ free 3D models, video training, email support
Pro (Annual) US$25/mo billed annually (≈US$300/yr); Capterra SG also lists US$9.90/user as entry point — possibly a legacy or regional promotional price annual Same as Pro Monthly plus lower effective monthly cost; some sources list Pro Yearly at US$89/yr total
Premium / Elite (Annual) US$83–84/mo billed annually (≈US$1,000/yr); SoftwareSuggest lists US$84/mo annual; aichief lists US$99/mo for ‘Business’ annual Unlimited projects, 1,000 4K renders/month, up to 500 custom 3D model uploads, up to 1,000 texture uploads, unlimited 720° tours, 8K renders, HD video rendering, advanced team collaboration (Elite Team Space as of March 2026 update)
Enterprise Custom (contact sales) custom Dedicated account manager, custom branding, bulk rendering credits, team management, BOM/quotation export for Kitchen & Bath in DOCX/XLSX/PDF, CAD export, API/integration, B2B furniture manufacturer tools, SpatialVerse/SpatialTwin add-ons

币种/地区:All published prices in USD. No SGD pricing found on official site or Capterra SG. One reviewer complained about inability to pay in local currency. Pricing data is inconsistent across sources (Capterra SG: US$9.90 entry; SoftwareSuggest: US$30/mo Pro; aichief: US$29/mo Pro) — the US$9.90 figure may be a promotional/introductory price. Users report misleading promotional pricing (e.g., first-month discount before reverting to full rate). Treat all tier prices as approximate; visit coohom.com/pub/market/portal/pricing for live numbers.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — Pricing data is inconsistent across third-party sources and the official pricing page returned dynamic JS that WebFetch could not render. Tier names and prices triangulated from Capterra SG, SoftwareSuggest, aichief, and G2 but should be verified by visiting coohom.com/pub/market/portal/pricing directly in a browser. UI and feature data is high-confidence from official help center and blog. AR and BOM capability details are medium-confidence (inferred from help docs and B2B product pages).

来源:https://www.coohom.com/ · https://www.coohom.com/pub/market/portal/pricing · https://www.softwaresuggest.com/coohom/pricing · https://www.capterra.com.sg/software/192882/coohom · https://www.capterra.com/p/192882/Coohom/pricing/ · https://aichief.com/ai-interior-design/coohom/ · https://www.coohom.com/helpcenter/coohom-shortcuts · https://www.coohom.com/helpcenter/get-started-/-coohom-from-beginner-to-advanced


3.2 Autodesk Homestyler

AI-native online home design / floor-plan tool (freemium, browser-based)

定位:Mass-market freemium 3D home design platform with AI automation, 10M+ branded furniture models, and photorealistic rendering — targeting homeowners, students, and semi-professional designers globally

💰 定价(模式:freemium + subscription tiers + per-credit AI coins)

档位 价格 计费 包含
Styler from US$3.9/mo monthly (annual saves ~50%) All premium paid 3D models + templates; 80 AI credits/month; watermark removal; upload designs as reusable templates; everything in Free
AI Boost from US$4.9/mo monthly 1,500 AI credits/month (limited-time offer); priority AI processing; higher-quality AI generation; auto-refund on failed AI jobs; early feature access; 10% discount on additional AI credit packs
Pro+ from US$6.8/mo (annual ~US$9.90/mo per TrustRadius) monthly or annual (annual ~50% discount) 75 renders/month each at 2K and 4K; unlimited speed previews; up to 300 custom 3D model + texture uploads; 180 AI credits/month; watermark removal; advanced lighting; multi-floor support; parametric stairs/roofs; colored floor plan export; BOM export; construction drawing export; everything in Styler
Master+ from US$11.8/mo (annual ~US$9.90/mo per TrustRadius for Master) monthly or annual Unlimited 4K renders; 8K panoramas unlimited; 12K panoramas 6/month; up to 500 custom model/texture uploads; 380 AI credits/month; higher video render quota; all Pro+ features
À La Carte Coins (Brazil pricing) R$5/2K render; R$11/4K render; R$22/12K pano; R$16-33/10s video; R$55/200 AI credits per-credit one-time purchase Granular pay-per-use for renders and AI credits without subscription commitment

币种/地区:USD pricing listed as ‘starting from’ monthly figures; annual billing reportedly ~50% cheaper (exact annual totals unverified from official page — third-party sources cite ~US$9.90/mo billed annually for Pro). No SGD-specific pricing found; platform is global with regional currency support (BRL confirmed). Annual amounts should be treated as approximate pending direct account confirmation.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium

来源:https://www.homestyler.com/pricing · https://www.homestyler.com/pricing/resources · https://www.homestyler.com/features · https://www.homestyler.com/forum/view/1613229904600383490 · https://www.homestyler.com/forum/view/1701492696943681538 · https://www.homestyler.com/article/trends/the-best-free-ai-floor-plan-generator-in · https://www.homestyler.com/article/how-to-efficiently-export-your-floor-plans-using-homestyler · https://resources.homestyler.com/2025/03/18/homestyler-develops-ai-agent-design-intelligence-ushering-in-a-new-era-of-ai-in-home-design/


3.3 Foyr Neo

AI-assisted cloud interior design suite (3D + photoreal render)

定位:End-to-end cloud interior design platform for professional designers — from 2D floor plan to 4K photorealistic render in one browser-based subscription

💰 定价(模式:subscription (render-credit gated, per-seat tiers))

档位 价格 计费 包含
Basic US$39/mo (monthly billing); ~US$360/yr when billed annually monthly or annual 1 user seat; 30 render credits/month (360/yr); HD, 2K, 4K renders; full Foyr catalog (50,000–60,000 3D models) with AI search; unlimited projects and storage; basic design and 3D tools; chat and email support. No 3D walkthrough. No AR. No floor-plan export.
Standard US$89/mo (monthly billing); ~US$2,160/yr when billed annually monthly or annual 2 user seats; 180 render credits/month (2,160/yr) — 6x more than Basic; all Basic features; 3D walkthrough; full design, 3D editing, modeling, and rendering toolset; floor plan export; Foyr AR (room scanning); 1-hour onboarding and training. Labeled ‘Top Seller’.
Premium US$159/mo (monthly billing) monthly 5 user seats; unlimited render credits; 12K rendering; 12 custom 3D models annually; true-to-scale elevations export; dedicated customer success manager; all Standard features plus beta feature early access.
Enterprise unverified — custom quote on request annual/custom Custom seat count, SLA, and onboarding. Details not publicly published.

币种/地区:Pricing published in USD on official site (foyr.com and marketing.foyr.com). Euro pricing also shown on OMR (55€/85€/145€/mo) reflecting regional billing. No SGD-specific pricing page found — Singapore users billed in USD. Pricing varies across aggregator sites; most reliable source is marketing.foyr.com/pricing (fetched June 2026): Basic $39, Standard $89, Premium $159.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing from marketing.foyr.com (fetched June 2026) is likely current but foyr.com main domain returned 403; third-party aggregators show some variation ($29–$39 Basic, $55–$89 Standard) suggesting recent price changes. UI details sourced from Capterra reviews, nerdisa.com, and official blog posts. Treat exact prices as directionally correct but verify against foyr.com/pricing before using in public-facing copy.

来源:https://marketing.foyr.com/pricing · https://www.capterra.com/p/204757/Foyr-Neo/reviews/ · https://nerdisa.com/foyr/ · https://paintit.ai/blogs/foyr-neo-alternatives/ · https://www.thetoolsverse.com/tools/foyr-neo · https://dupple.com/learn/best-ai-for-interior-design · https://omr.com/en/reviews/product/foyr-neo/pricing · https://www.capterra.com.sg/software/204757/foyr-neo


3.4 Cedreo

cloud-based 2D/3D home design suite for residential builders and remodelers

定位:The only cloud-based 3D home design software built for home builders and remodelers to draw a complete house in 2 hours and close sales faster

💰 定价(模式:freemium + one-time per-project (Personal) + monthly subscription (Pro, Enterprise))

档位 价格 计费 包含
Free US$0 perpetual (account valid 3 years) 1 project, 1 user, 5 renderings (watermarked), limited catalog
Personal US$139 one-time per project one-time per project (account valid 10 years) 1 project, 20 rendering credits per project, blueprint downloads, unlimited furnishing catalog, watermarked renderings
Professional US$129/mo monthly 1 user, unlimited projects, 40 renderings/month, blueprint downloads, no watermark, phone + chat support
Enterprise US$159/user/mo monthly per user unlimited users, unlimited projects, 80 renderings/month per user, blueprint downloads, no watermark, collaboration + project sharing, role/permission management, phone + chat support

币种/地区:Prices shown in USD. No SGD pricing tier found. No explicit annual-billing discount confirmed. Paywall sits at the watermark removal and blueprint download (Personal+) and unlimited projects (Pro+). Renders are the primary quota; additional renders can be purchased on Personal and Pro plans.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing numbers ($0/$139/$129/$129) are consistent across Capterra, GetApp, ITQlick, and direct Cedreo FAQ content fetched in June 2026; UI details from official help docs and FAQ pages are high-confidence; AI feature absence confirmed across homepage, features page, help KB, and multiple review sites; render quotas and watermark rules confirmed from GetApp pricing page

来源:https://cedreo.com/pricing/ · https://cedreo.com/features/ · https://cedreo.com/ · https://cedreo.com/faq/how-to-use-cedreo/ · https://cedreo.com/faq/how-to-make-3d-home-design/ · https://cedreo.com/floor-plan-software/walls-openings/ · https://help.cedreo.com/en/how-to-navigate-in-cedreo · https://help.cedreo.com/en


3.5 Planner 5D

consumer 2D/3D home design suite with freemium + AI features

定位:All-in-one AI-powered home design for 120M+ consumers and prosumers — draw, visualize, and furnish in 10 minutes, no professional training needed

💰 定价(模式:freemium subscription (monthly or annual); renders also sold as add-on credit packs (€7.99 for 20 HD renders, up to €39.99 for 200))

档位 价格 计费 包含
Free US$0 perpetual Unlimited projects; ~50% furniture catalog; basic screenshots; no renders; no texture editing; no AI features; ads shown
Premium US$4.99/mo (billed annually ~US$59.99/yr) or ~US$19.99/mo monthly monthly or annual Full 10,000+ furniture catalog; Smart Wizard AI generator; AI Floor Plan Converter; 5 photorealistic renders/month (60/yr); 4K export; texture editing; floor plan image upload; 3D conversion from photo; budget tracking widget; Bernard AI chat (GPT-4); unlimited projects
Professional US$33.33/mo (billed annually ~US$399.99/yr) or ~US$49.99/mo monthly monthly or annual Everything in Premium; UNLIMITED 4K renders; custom 3D model import (.obj .fbx .blend .stl); CAD export (.dwg .dxf); 360° panorama walkthroughs; moodboards; specs/docs organizer; price estimator; custom branded profile; priority support; 1-week free trial
Enterprise Custom (contact sales) custom White-label customization; product configurators; e-commerce integration; AR/VR/Apple Vision Pro support; API access

币种/地区:Prices displayed in EUR on checkout (€4.99/mo Premium annually); USD equivalents shown here. No SGD-specific pricing — global EUR/USD pricing only. iOS app pricing runs 2–4x higher than web due to Apple 30% commission. Render credit packs sold separately: €7.99/20 HD renders up to €39.99/200 renders.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing numbers verified from official /pricing page + support article + third-party review aggregators (CheckThat.ai, TechRadar, Capterra); UI details from official blog, help center, and TechRadar review; some exact render quota numbers (5/month Premium) sourced from CheckThat.ai aggregator, not directly from Planner 5D’s own help article (404); Enterprise pricing unverified by definition

来源:https://planner5d.com/pricing · https://planner5d.com/ · https://planner5d.com/blog/ai-studio-interior-design-workflow/ · https://planner5d.com/use/ai-floor-plan-generator · https://planner5d.com/blog/360-walkthrough-planner-5ds-latest-visualization-tool/ · https://checkthat.ai/brands/planner-5d/pricing · https://www.techradar.com/reviews/planner-5d · https://www.capterra.com/p/164022/Planner-5D/reviews/


3.6 SketchUp

established 3D suite (general-purpose modeling + documentation)

定位:Professional-grade 3D modeling suite for architects, interior designers, and AEC, spanning free browser-based access to enterprise desktop with BIM, rendering, and AI visualization add-ons

💰 定价(模式:subscription (annual/monthly); AI credits layered on top as paid add-on)

档位 价格 计费 包含
Free US$0 n/a Browser/web modeling only, personal non-commercial use, .SKP + .PNG export only, 10 GB cloud, 3D Warehouse access (capped downloads), no extensions, no LayOut, no desktop, no AI credits, no support
Go US$129/yr or US$19.99/mo annual or monthly iPad + web-only 3D modeler (no desktop), unlimited cloud storage, 3D Warehouse full access, Photoreal Materials, mobile viewers, real-time sharing/commenting, 100 AI credits/month included; NO desktop app, NO LayOut, NO Extension Warehouse
Pro US$399/yr or US$99.99/mo annual or monthly Everything in Go PLUS: Windows + Mac desktop modeler, LayOut (2D documentation/construction drawings), PreDesign (climate analysis), 1,000+ extensions via Extension Warehouse, DWG/IFC import-export, 150 AI credits/month
Studio US$819/yr (annual only) annual only Everything in Pro PLUS: V-Ray rendering (bundled), Revit-to-SketchUp importer, 3D point cloud modeling (Scan Essentials), 360° panorama + animation export, 200 AI credits/month; Windows desktop only for advanced features
SketchUp AI add-on US$11.99/mo monthly add-on (requires Go/Pro/Studio subscription) Additional 1,500 AI credits/month on top of plan allocation; credits reset monthly, unused do not roll over
Students/Educators (US & Canada) US$55/yr annual Full Studio-equivalent features

币种/地区:All prices in USD. No SGD or Singapore-specific pricing found on official site; no Asia-Pacific regional pricing tier listed. International buyers pay in USD.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — official pricing page prices confirmed via trimble.com redirect and multiple third-party sources (checkthat.ai, myarchitectai.com, holyfile.com); some tier prices show slight discrepancies between sources (Pro annual listed as $319.20 with discount code on trimble.com vs $399 list price on third-party sites); AI credit costs confirmed via official help.sketchup.com; SGD pricing absence confirmed by direct site inspection; UI details confirmed via official help docs and extension review

来源:https://sketchup.trimble.com/en/plans-and-pricing · https://sketchup.trimble.com/en/plans-and-pricing/sketchup-ai · https://help.sketchup.com/en/admin/sketchup-free · https://help.sketchup.com/en/ai-credits · https://help.sketchup.com/en/sketchup/user-interface · https://help.sketchup.com/en/sketchup/toolbars · https://checkthat.ai/brands/sketchup/pricing · https://www.myarchitectai.com/blog/sketchup-pricing


3.7 Floorplanner

2D/3D floor-plan tool (browser-based, freemium, credit-gated renders)

定位:Browser-native floor-plan and 3D room design for consumers and professionals, monetised through a freemium + credit hybrid

💰 定价(模式:freemium + credits hybrid (subscription unlocks credit quota; credits gate render resolution and project upgrades; one-time credit packs also sold))

档位 价格 计费 包含
Basic (Free) US$0 free forever 1–5 projects (conflicting sources), max 3 floors, 3 designs, SD 960x540 px exports, watermarked, 10-min export cooldown, full library access, no premium projects
Plus US$5/mo (or US$60/yr) monthly or annual Premium projects by default, no export cooldown, 4–45 credits/month included, HD/4K/8K renders unlocked via credits, full library, custom templates, quick dashboard exports
Pro US$29/mo (or US$348/yr) monthly or annual 25–303 credits/month, no cooldown, all Plus features, higher credit quota; credits cost approx US$0.79–1.58 each depending on tier
Team US$59/mo monthly Multi-seat team access, business features (exact seat count unverified)
Business US$179/mo monthly Higher seat count, business-grade features (exact quota unverified)
Enterprise US$599/mo monthly Full enterprise feature set (details unverified)
Credits — one-time pack 5 US$8.15 one-time 5 credits; can be used for SD→HD/4K/8K upgrades, extra floor unlocks, publish options
Credits — one-time pack 10 US$16.30 one-time 10 credits
Credits — one-time pack 30 US$48.90 one-time 30 credits
Credits — one-time pack 100 US$163.00 one-time 100 credits

币种/地区:Prices displayed in USD; no SGD pricing found. Currency selector exists on pricing page. Free schools access is offered globally.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — subscription tier prices (Free/$5/$29/mo, credit pack prices) verified via TechRadar review and multiple aggregator sources cross-referencing the official pricing page. Company plan prices ($59/$179/$599) verified by search aggregator but not directly from the live pricing page HTML. Credit quota per tier (4–45 for Plus, 25–303 for Pro) sourced from TechRadar 2025 review. Free tier hard limits (projects, floors, resolution) show minor discrepancies across sources (1 vs 5 projects); the official pricing page HTML did not render dynamic prices in WebFetch. No SGD pricing confirmed. AI feature claims are unverified in live product.

来源:https://floorplanner.com · https://floorplanner.com/pricing · https://www.techradar.com/reviews/floorplanner · https://www.capterra.com/p/164017/FloorPlanner/pricing/ · https://www.capterra.com/p/164017/FloorPlanner/reviews/ · https://blog.hifivestar.com/posts/floorplanner-reviews-features-2025 · https://bright-shot.com/blog/how-to-use-floorplanner-guide/ · https://roomio.io/articles/how-much-do-floor-plan-apps-cost-in-2026-complete-pricing-guide/


3.8 RoomSketcher

floor-plan tool / real-estate visualization SaaS

定位:Browser + tablet floor-plan-to-3D tool for real estate agents, interior designers, and homeowners; positioned as easy, professional, and credits-gated

💰 定价(模式:freemium + subscription + credits + per-render professional service)

档位 价格 计费 包含
Free US$0 N/A 1 user; 0 monthly credits; limited furniture catalog; 3D snapshots with watermark; 10-project archive; floor plan orders at US$38/level
Pro US$12/mo (US$144/yr) annual (monthly option: US$24/mo) 1 user; 5 monthly credits; full furniture + symbol catalog; 2D + 3D floor plans; 3D Photos, 360 Views, Live 3D; Replace Materials; Print to Scale; Branding; 100-project archive; floor plan orders from US$18/level
Team US$35/mo (US$420/yr) annual (monthly option: US$70/mo) 5 users included (additional available); 20 monthly credits; all Pro features; multiple customer profiles; project collaboration; 1:1 training + dedicated customer manager; 500-project archive; integration capabilities
Credit Refill – Mini US$35 one-time 10 credits; cost per credit US$3.50; valid while subscription active
Credit Refill – Small US$150 one-time 50 credits; US$3.00/credit
Credit Refill – Medium US$390 one-time 150 credits; US$2.60/credit
Credit Refill – Large US$1,100 one-time 500 credits; US$2.20/credit
Credit Refill – XL US$2,000 one-time 1,000 credits; US$2.00/credit (max 50% discount vs in-app rate)

币种/地区:USD only; no SGD pricing found. Credit costs per operation: 3D Floor Plan render = 1 credit; 3D Photo = 1 credit; 360 View = 5 credits; AI Convert = 5 credits/level; FloorCapture = 5 credits/level; professional 2D redraw = 9 credits/level; professional 2D+3D = 10 credits/level; Share Live 3D annual license = 6 credits. No SGD regional pricing observed.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:high

来源:https://www.roomsketcher.com/pricing/ · https://www.roomsketcher.com/credits/ · https://www.roomsketcher.com/features/ · https://www.roomsketcher.com/features/draw-floor-plans/ · https://www.roomsketcher.com/features/roomsketcher-app/ · https://checkthat.ai/brands/roomsketcher/pricing · https://www.capterra.com/p/164021/RoomSketcher/ · https://fixthephoto.com/roomsketcher-review.html


3.9 HomeByMe

Established 3D consumer home design suite (Dassault Systèmes)

定位:Freemium browser-based 3D home planner targeting consumers and interior designers, with 90k+ branded product catalog, 4K cloud rendering, and AR room scanning

💰 定价(模式:freemium + subscription tiers + one-time add-on packs)

档位 价格 计费 包含
Starter US$0 free forever 2 projects, 5 Full HD renders, 5 4K renders, 5 Topview, 10 x 360°, 60s Full HD video, 20s 4K video, watermark present, no 3D model import
Essentials unverified (approx. US$19-29/mo based on aggregator data) monthly or annual (annual saves 2 months) Unlimited projects, 50 Full HD images/mo (600/yr), 5 x 4K images/mo (60/yr), 5 Topview/mo, no video, Import 3D models, export 2D floorplans, online support, watermark present
Pro (also listed as Premium or Unlimited on older pages) US$32/mo or US$329/yr (TechRadar 2025 review); higher Unlimited tier US$72/mo or US$704/yr monthly or annual Unlimited projects, unlimited Full HD + 4K + Topview images, 10 x 360°/mo, 60s Full HD video/mo, 20s 4K video/mo, watermark removal, read-only project sharing, private 3D models, 3DStory portfolios, DraftSight DWG/DXF export, early access, priority support
Add-on packs (one-time) US$5.49 (extra projects) to US$16.50 (4K video pack) one-time per-pack purchase Project credits or render/video credits added to any plan

币种/地区:Prices in USD; no SGD-specific pricing observed. Official pricing page is home.by.me/en/offers/ — Essentials exact price not scraped successfully (page returned incomplete data). TechRadar 2025 review cites Premium at US$32/mo / US$329/yr and Unlimited at US$72/mo / US$704/yr. Aggregator SaaSWorthy cites US$29.40/mo and a one-time pack at US$19.47.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing tiers confirmed from official offers page and corroborated by TechRadar 2025 review; Essentials exact price not successfully scraped from official page (returned incomplete data), so aggregator figures used with caveat. UI description confirmed across multiple sources (TechRadar, Arcadium comparison, official features page). AI features confirmed from HomeByMe Enterprise blog. Data is from 2025-2026 sources.

来源:https://home.by.me/en/ · https://home.by.me/en/offers/ · https://home.by.me/en/features/ · https://home.by.me/en/pro-features/ · https://enterprise-home.by.me/resource/homebyme-ai-solutions/ · https://www.techradar.com/reviews/homebyme · https://arcadium3d.com/articles/arcadium-3d-vs-homebyme · https://www.capterra.com/p/163482/Homebyme/reviews/


3.10 Spacely AI

AI-native interior render / photo-to-render / sketch-to-render SaaS

定位:AI-powered photo-to-photorealistic-render platform for interior designers, architects, and realtors — upload a room photo or SketchUp export and get a styled render in under 60 seconds

💰 定价(模式:freemium + credit subscription (pivoted from unlimited to credits September 2025))

档位 价格 计费 包含
Free US$0 one-time credit grant 40 trial credits (non-refilling); access to all tools; no credits rollover; watermark-free per official pricing page; commercial license listed as included
Starter US$12.75/mo (billed annually at US$153/yr) or US$15/mo month-to-month monthly or annual 200 credits/month (~100 renders at 2 credits each); high-resolution download; private mode; credits rollover 1 month; commercial license; watermark-free; Realistic Render Pro; Auto Furnish Pro; 4K download; standard queue (~5 min results); private API key; standard top-up discount
Studio US$38.25/mo (billed annually at US$459/yr) or US$45/mo month-to-month monthly or annual 640 credits/month (~320 renders); all Starter features; priority queue (under 3 minutes); 5% discount on credit top-ups
Business US$102/mo (billed annually at US$1,224/yr) or US$120/mo month-to-month monthly or annual 1,800 credits/month (~900 renders); all Studio features; lightning queue (under 1 minute); 10% discount on credit top-ups
Education US$10/mo monthly 200 credits/month; Starter Plan features; requires valid academic email
Top-Up Credits (one-time) US$13 for 200 / US$24 for 400 / US$55 for 1,000 / US$236 for 5,000 one-time per-credit purchase Credits added to account; discount tiers vary by subscription plan (up to 10% off for Business); credits rollover 1 month then expire

币种/地区:USD pricing; Spacely AI supports 30+ currencies including SGD per search results — SGD-specific tier prices not directly verified on pricing page. Monthly billing costs 30-40% more than annual billing.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium-high — pricing data verified directly from spacely.ai/pricing page and corroborated by two independent review sources (morphed.app, alternatives.co); UI details from official tools page and resources.spacely.ai; some SGD-specific pricing and exact free-tier watermark policy have minor source discrepancies; credit-per-render costs are averages (actual range 2-8 credits per tool call)

来源:https://www.spacely.ai/pricing · https://www.spacely.ai/tools · https://resources.spacely.ai/whats-new-in-spacely-ai-new-tools-smarter-workflows-for-architects-designers-and-realtors/ · https://resources.spacely.ai/spacely-ais-new-subscription-plan-complete-guide-and-pricing-details/ · https://morphed.app/blog/spacely-ai-interior-design · https://www.remodelai.io/blog/spacely-ai-alternatives · https://www.spacely.ai/


3.11 Collov AI

AI-native virtual staging / photo-based interior design render

定位:Photo-upload AI virtual staging platform primarily targeting real estate agents and listing professionals, with secondary interior designer positioning

💰 定价(模式:subscription (monthly credits, no rollover) + per-credit overage on Enterprise)

档位 价格 计费 包含
Standard US$19/mo monthly 60 photo credits/mo, unlimited regeneration (4 renders per version), no watermark, commercial license, furniture removal, 10-sec turnaround, high-res download, all room types & styles
Standard Annual US$228/yr (US$19/mo equiv) annual Same as Standard monthly; 25% discount with promo code SUMMER26 at time of research
Advanced US$49/mo monthly 150 photo credits/mo, all Standard features + AI Chat Edit, photo editing tools: quality enhancement, material overlay, twilight conversion, weather removal, seasonal changes, pool water effects, lawn replacement
Advanced Annual US$588/yr (US$49/mo equiv) annual Same as Advanced monthly
Premium US$79/mo monthly 263 photo credits/mo, all Advanced features + AI Listing Agent, AI Virtual Tour (up to 20 images/video), AI 360 Panorama, AI 3D Tour, Human-Assisted Multi-Angle Staging
Premium Annual US$948/yr (US$79/mo equiv) annual Same as Premium monthly
Enterprise US$127/mo monthly 526 photo credits/mo, all Premium features + API access, dedicated customer support; overage at US$0.24/additional photo
Enterprise Annual US$1,524/yr (US$127/mo equiv) annual Same as Enterprise monthly

币种/地区:All pricing in USD. No SGD-specific pricing found; Singapore presence confirmed via Capterra Singapore listing but pricing displayed in USD. Per-image cost at entry tier ~US$0.32/render (Standard) down to ~US$0.24 (Enterprise overage).

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing verified directly from collov.ai/pricing (fetched live June 2026, promo code SUMMER26 seen active); UI details synthesized from tutorial page, product pages, and multiple 2026 reviews since direct editor access requires login; user complaints from SourceForge verified reviews

来源:https://collov.ai/pricing · https://collov.ai/ · https://collov.ai/tutorial · https://collov.ai/designer · https://collov.ai/furniture-ai · https://sourceforge.net/software/product/Collov-AI/ · https://lensvetted.com/collov-ai-review-2026-honest-ai-interior-design-tool-is-collov-ai-worth-it/ · https://www.geniusfirms.com/review/collov-ai/


3.12 REimagineHome

AI-native photo-to-render / virtual staging tool

定位:Upload a room photo, get photorealistic AI-redesigned or virtually staged output in seconds — no 3D modeling or design skills required

💰 定价(模式:credits (subscription-based monthly credit bundles))

档位 价格 计费 包含
Essential US$14/mo monthly 30 credits/mo (~5 listing photos); basic virtual staging and light edits; watermark-free downloads; before/after comparison; standard processing speed; NO conversational AI, NO reference photos, NO Real Products flow
Optimal / Pro US$29/mo monthly 200 credits/mo (~30 listing photos); conversational design flow; precision control via text instructions; Real Products Discovery (shoppable items from Wayfair/IKEA/Target/West Elm); batch processing up to 10 photos; reference photo input; incremental editing; faster rendering
Advanced US$49/mo monthly 400–500 credits/mo (~80 listing photos); everything in Optimal; lower effective cost per credit; higher volume allowance
Agency / Premium US$99/mo monthly 900–1200 credits/mo (~200 listing photos); everything in Advanced; lowest cost per credit; team/studio scale; batch up to 50 photos
Enterprise unverified (custom) custom Custom credit volume; API access; embed options; dedicated support

币种/地区:USD only; no SGD pricing tier found; Singapore users pay in USD. Regional discount code exists for India (pdvssrie40, -40%) but no equivalent for SG/SEA. Pricing range confirmed by page title ‘Plans & Credits ($14–$99/mo)’. Note: one third-party review (aidemos.com) shows $19/$36/$59/$119 — likely outdated or rounded; $14/$29/$49/$99 from aireviewguys.com and search-result snippets are the most consistent 2025–2026 figures.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing range ($14–$99/mo) and plan names confirmed by official page title and multiple review sites; exact per-tier dollar amounts from aireviewguys.com and search snippets are consistent but the pricing page itself did not return numeric figures in the fetch (likely JavaScript-rendered). UI description assembled from multiple review walkthroughs (aidemos.com, skywork.ai, aireviewguys.com). Data current as of June 2026 research session.

来源:https://www.reimaginehome.ai/pricing · https://www.reimaginehome.ai/ · https://aireviewguys.com/reimaginehome-review/ · https://aidemos.com/tools/reimaginehome · https://skywork.ai/skypage/en/REimagine-Home-Review-(2025)-My-Journey-Transforming-Spaces-with-AI/1976134567856238592 · https://www.toolsforhumans.ai/ai-tools/reimagine · https://www.techsuggest.io/review/reimagine-home/ · https://aichief.com/ai-interior-design/reimaginehome-ai/


3.13 Interior AI (interiorai.com)

AI-native photo-to-render interior redesign / virtual staging app

定位:Upload a room photo, pick a style, get a photorealistic redesign in 25 seconds — built by levelsio for real estate agents and homeowners who want fast visual staging without hiring a designer

💰 定价(模式:subscription (monthly or annual), no free tier)

档位 价格 计费 包含
Pro US$49/mo (monthly) or US$349/yr (~US$29/mo equivalent) monthly or annual 1,000 designs/month, Flux model, low-quality renders, 4 parallel room generations, no Edit/Smart Edit, no Virtual Staging, no VR walkthrough, commercial use included
Premium US$99/mo (monthly) or US$599/yr (~US$49/mo equivalent) monthly or annual 5,000 designs/month, Hyper Realism model, medium-quality renders, 8 parallel rooms, Edit designs, Virtual Staging, VR walkthrough, commercial use included
Ultra US$199/mo (monthly) or US$1,199/yr (~US$99/mo equivalent) monthly or annual 25,000 designs/month, ultra-quality photorealistic renders, 16 parallel rooms, priority processing speed, dedicated render server, Edit designs, Virtual Staging, VR walkthrough, commercial use included

币种/地区:USD only; no SGD pricing; no regional pricing noted; Stripe payments; no PayPal or crypto

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing table extracted directly from interiorai.com homepage (WebFetch confirmed $49/$99/$199 monthly tiers with exact render quotas and feature matrix); free tier absence confirmed by multiple 2025-2026 sources and the official FAQ; UI details from official site + third-party reviews; Trustpilot/G2 scores from aggregator sources (could not directly access G2/Trustpilot due to 403s)

来源:https://interiorai.com · https://interiorai.com/faq · https://aimojo.io/tools/interior-ai/ · https://www.toolsforhumans.ai/ai-tools/interior-ai · https://dupple.com/learn/best-ai-for-interior-design · https://www.meltflexai.com/blog/best-ai-interior-design-tools-compared · https://findmyaitool.com/tool/interiorai · https://instantinteriorai.com/blog/best-interior-ai-alternatives-features-pricing-pros-cons


3.14 Maket AI

AI-native floor-plan generator

定位:Conversational AI floor-plan generator that lets anyone design a residential layout in minutes without CAD skills

💰 定价(模式:freemium + credits (subscription + topup packs))

档位 价格 计费 包含
Free US$0/mo none 50 credits (one-time, does not reset monthly); single floor plan generation; render previews; standard-resolution export; no topup packs available; no multi-floor (4-floor limit locked to Plus)
Plus US$20/mo monthly 300 credits/month (reset monthly, no rollover); multi-floor generation up to 4 stories; high-resolution exports; text-based AI optimization tools; ability to purchase topup packs (start at US$10 for 150 credits, never expire); DXF and PDF export (premium)
Topup Packs (Plus only) US$10 per 150 credits (starting price) one-time per-credit purchase Credits never expire; stack on top of monthly allocation; available only to Plus subscribers
Enterprise unverified unverified Mentioned as available; no public pricing found

币种/地区:USD only; no SGD pricing or regional variant found. No annual billing option confirmed on official pricing page as of June 2026.

🎯 卖点(Selling Points)

🖱 UI 与按键

✨ 产品亮点(Highlights)

🎯 StoreySG 可攻击的弱点

数据置信度:medium — pricing from official /pricing page (high confidence on $0/$20/topup structure); UI details from official blog walkthrough (high confidence); some third-party review sites show conflicting tier data ($30/mo Pro, $39/mo Professional, $99/mo Studio) which may reflect outdated pricing or different regional pages; the $20/mo Plus as the current active tier is confirmed by the official site and Maket’s own blog content

来源:https://www.maket.ai/pricing · https://www.maket.ai/features · https://www.maket.ai/faqs · https://www.maket.ai/blog/how-to-use-maket · https://www.maket.ai/blog/top-rated-ai-floor-plan-tools-compared · https://archaitool.com/architectural-design/maket-ai/ · https://techvernia.com/pages/reviews/architecture/maket-ai.html · https://aibuildingtools.com/tools/maket


4. 竞品定价格局对比

(1) 价格对比表(free tier / 最低付费入口 / 顶层)

工具 Free tier 最低付费入口 顶层(top tier)
Coohom US$0:2D/3D floor plan、部分模型库、低清带 watermark renders,无 BOM Pro US$25/mo(annual,≈US$300/yr)/ US$29–30/mo(monthly);Capterra SG 列 US$9.90 入口(可能为 promo,unverified Premium/Elite US$83–84/mo annual(≈US$1,000/yr);Enterprise = Custom
Autodesk Homestyler US$0:无限 1K renders(无 watermark)、10K+ 模型、0 AI credits Styler from US$3.9/mo Master+ from US$11.8/mo(annual ≈US$9.90/mo,unverified
Foyr Neo 无永久 free,仅 14-day trial Basic US$39/mo(≈US$360/yr) Premium US$159/mo;Enterprise = Custom(unverified
Cedreo US$0:1 project、5 watermarked renders Personal US$139 one-time/project;或 Professional US$129/mo Enterprise US$159/user/mo
Planner 5D US$0:无限 projects、~50% 目录、仅截图、0 renders、含 ads Premium US$4.99/mo(annual ≈US$59.99/yr)/ ~US$19.99/mo monthly Professional US$33.33/mo(annual ≈US$399.99/yr);Enterprise = Custom
SketchUp US$0:仅 web、非商用、仅 .SKP+.PNG、0 AI credits Go US$129/yr 或 US$19.99/mo Studio US$819/yr(annual only);AI add-on +US$11.99/mo
Floorplanner US$0:1–5 projects(来源冲突)、SD 960×540 带 watermark、10-min 冷却 Plus US$5/mo(或 US$60/yr) Enterprise US$599/mo(细节 unverified
RoomSketcher US$0:0 credits、watermarked snapshots、10-project 存档 Pro US$12/mo annual(US$144/yr)/ US$24/mo monthly Team US$35/mo annual(US$420/yr);XL credit refill US$2,000/1,000 credits
HomeByMe US$0(Starter):2 projects、5 Full HD + 5 4K renders、全程 watermark Essentials ≈US$19–29/mo(unverified Pro/Unlimited US$72/mo 或 US$704/yr(unverified
Spacely AI US$0:40 一次性 trial credits(不续杯) Starter US$12.75/mo annual(US$153/yr)/ US$15/mo monthly;Education US$10/mo Business US$102/mo annual(US$1,224/yr)
Collov AI 2 free designs / 5–6 watermarked trial Standard US$19/mo(annual US$228/yr) Enterprise US$127/mo(US$1,524/yr),overage US$0.24/photo
REimagineHome 3–5 starter credits Essential US$14/mo Agency/Premium US$99/mo;Enterprise = Custom(unverified
Interior AI 无 free tier Pro US$49/mo 或 US$349/yr Ultra US$199/mo 或 US$1,199/yr
Maket AI US$0:50 一次性 credits(不续杯) Plus US$20/mo Plus US$20/mo(最高公开档);Enterprise = unverified

备注:所有价格均为 USD,全部 14 家无 SGD 本地化定价。标 unverified 处为 DATA 中明确注明来源冲突或未成功抓取的数字。

(2) 变现模型分类

模型 工具
Freemium + Subscription(永久免费层 + 订阅解锁) Coohom、Autodesk Homestyler、Planner 5D、SketchUp、HomeByMe
Freemium + Credits 混合(免费层 + 订阅含 credit 配额,credit 再卡 render/export) Floorplanner、RoomSketcher、Spacely AI、Maket AI
Pure Credits / Per-render(按张/按 credit 计费,无 rollover 为主) Collov AI、REimagineHome
Subscription only(无永久免费) Foyr Neo(14-day trial)、Interior AI(无 free,day-1 付费)
Freemium + One-time per-project(一次性买断单项目,混合订阅) Cedreo(Personal US$139/project + Pro 订阅)

注:SketchUp 在订阅之上再叠一层 AI credits 付费 add-on(US$11.99/mo / 1,500 credits),本质是“subscription + 二级 AI credit 货架”。

(3) Paywall 落点(每家把墙砌在哪)

工具 Paywall 主要落点
Coohom Watermark + render 下载 + BOM + 整模型 export(GLB/OBJ 明确不支持)+ 项目数
Autodesk Homestyler Resolution(2K/4K 要买 coins)+ AI credits(free=0)+ 专业 export(DWG/BOM)+ multi-floor
Foyr Neo 整个产品(trial 到期全墙)+ render credits(年清零不结转)+ AR/floor-plan export 按档解锁
Cedreo Watermark 移除 + blueprint 下载 + render 配额(5/20/40/80)+ 无限项目 + 协作
Planner 5D Renders(free=0,Premium 仅 5/mo)+ AI 功能 + 4K/CAD export + 3D 模型导入 + ads
SketchUp 商用许可(free 非商用)+ export 格式(free 仅 .SKP/.PNG)+ desktop/LayOut + AI credits
Floorplanner Render 分辨率 + watermark + floor 数 + export 冷却(10 min)+ credit 配额
RoomSketcher 每一项高价值输出都吃 credit(3D Photo/360/AI Convert)+ watermark + 专业 floor plan 按 level 收费
HomeByMe 项目数(free=2)+ render 配额 + 全程 watermark(含 Essentials)+ 3D import/DWG export
Spacely AI Render credits(40 张后硬墙)+ priority queue 速度 + top-up 折扣分级
Collov AI Photo credits(无 rollover)+ AI Chat Edit/虚拟导览按档解锁 + 高级 AI 功能
REimagineHome Render credits(30 credits≈5 张)+ 对话流/Real Products/batch 按档解锁
Interior AI 整个产品(无 free)+ 模型质量档(Flux/Hyper/Ultra)+ Edit/Virtual Staging/VR + 并行数
Maket AI Credits(free 50 一次性)+ multi-floor(锁 Plus)+ 高清 export + DXF/PDF + topup

Paywall 落点归纳:13/14 家把墙砌在 render(数量/分辨率/credit);多数叠加 watermark;photo-to-render 这一类(Spacely/Collov/REimagine/Interior AI)几乎纯靠 render credit;传统编辑器类(Coohom/Homestyler/Planner 5D/SketchUp/HomeByMe)额外把 export 格式与 BOM 锁进高档。没有一家把编辑器本身完全免费、只对 AI 输出收费——这正是 StoreySG 的空位。

(4) StoreySG 应利用的 3 个最大定价格局

Pattern 1 — 全行业把墙砌在 render,且 free render 几乎都带 watermark / 配额极小。 Planner 5D free=0 renders、HomeByMe free 全程 watermark、Cedreo free 仅 5 张、Floorplanner free 仅 SD 960×540 带 watermark + 10-min 冷却、Foyr/Interior AI 干脆无永久 free。StoreySG 的 browser GPU path-tracing + BYO-key AI render 让“看到成果”这一步不再是 paywall:编辑器内 PNG/几何输出免费、watermark-free,AI 出图走用户自带 key 或按 credit 单买。直接攻击对手最赚钱也最招怨(取消困难、bait-and-switch、credit 清零)的那道墙。

Pattern 2 — Export 与 BOM 被普遍锁进中高档,且开放 3D 格式几乎全行业缺位。 SketchUp free 仅 .SKP/.PNG;Coohom 明确“不支持导出整模型”;RoomSketcher/Floorplanner/所有 photo-to-render 类完全没有 GLB/OBJ/STL/USDZ export;BOM 多被锁进 Pro/Enterprise(Coohom、Homestyler)或根本没有(Cedreo、RoomSketcher、SketchUp、Foyr)。StoreySG 把 6 种 export(GLB/OBJ/STL/USDZ/scene-JSON/BOM-CSV)+ shoppable BOM 全部免费放进 free 层,用对手的高档卖点做获客诱饵,把变现挪到 AI credits、BOM affiliate、B2B 线索——增长与变现彻底解耦。

Pattern 3 — Credit 体系制造摩擦与不信任,且全行业 0 家有 SGD 定价。 多家 credit 不结转 / 订阅一断即清零(Foyr 年清零、RoomSketcher 断订即失、Spacely/Collov/REimagine 无 rollover),叠加“无法取消/退款难/促销诱导”的口碑伤;14 家全部无 SGD 本地化定价页(多数仅 USD;Spacely 据称支持含 SGD 多币种结算但无 SGD 定价档)。StoreySG 用 free-forever 编辑器(无 credit 表、无 watermark、无承诺)消除摩擦获客,再以 Stripe 按需买 AI credits + 本地 SGD 结算 + SG 本地家具 affiliate / 装修公司线索 做收入。把“免费编辑器”当 acquisition weapon 正面打 Foyr 的 trial-churn 与 Interior AI 的 day-1 付费墙,同时占据无人服务的 Singapore B2B 本地化空位。

5. 竞品 UI 与交互模式

1. 通用编辑器布局模式(Common Layout Patterns)

把 14 个竞品按形态拆开看,UI 布局其实只有两类,中间没有灰色地带:

A 类:空间编辑器型(floor-plan / 3D 编辑器)——Coohom、Homestyler、Foyr Neo、Cedreo、Planner 5D、SketchUp、Floorplanner、RoomSketcher、HomeByMe、Maket AI。这一类高度收敛到同一套”四区”骨架:

这一类里有两个值得注意的变体:Cedreo 用 step-based workflow sidebar(左侧 9 个离散步骤 Layout→Wall Openings→Roof→…→Cross-sections)把流程线性化,并且 2D 主画布 + 右上角 live 3D preview window 始终并排;RoomSketcher 则把 Draw mode ↔︎ Furniture mode 做成一个右上角红色 Mode 按钮的硬切换,而非画布内混用。SketchUp 是唯一的桌面级异类:menu bar + 可停靠 toolbars + 右侧 floating dialog trays,签名交互是 Push/Pull(画 2D 面再推拉成 3D)配合 inference engine 的端点/中点/边/轴吸附,且尺寸通过底部 Measurements 框直接键入。

B 类:上传即生成型(photo-to-render / wizard)——Spacely AI、Collov AI、REimagineHome、Interior AI。这一类根本没有画布、没有 drawing tools、没有 snapping,UI 是 upload-first wizard:上传房间照片 → 选 Room Type / Style 下拉 → 点 Generate → 结果以 render card 形式出现(Spacely 用 infinite canvas 铺卡片,REimagineHome 用 step-by-step modal)。Maket AI 是 A/B 之间的桥:以 chat 驱动生成,但生成后落到一个真实可编辑的 canvas(Generate / Edit / Visualize 三模式)。

对 StoreySG 的直接含义:B2B 渲染设计师对”四区布局 + 2D/3D toggle + 左库右属性”已有肌肉记忆,StoreySG 应当落在 A 类骨架里,否则会增加迁移成本;但 StoreySG 的差异化能力(LLM chat、CSG、BOM、AR)需要在这套骨架上额外开辟入口。

2. 各竞品签名按钮与控件映射表(Signature Buttons / Controls)

竞品 签名按钮 / 核心控件(取自 keyButtons) 形态特征
Coohom Draw Wall (B)、Create Room (F)、Add Door (Ctrl+O)、Material Brush (M)、Style Brush (N)、AI Auto-Layout、AI Render、Import CAD、Export Floor Plan/CAD/Quotation、2D/3D Distance Dimension Line shortcut-heavy power-user 工作流,快捷键密集
Autodesk Homestyler Create Room、Draw Wall、Add Door/Window、Niche(自定义墙洞,buggy)、Autostyler、Model Library (Trends/Structures/Finishes/AI Fabric/Brands)、Material Brush、Export (PNG/PDF/OBJ/DWG)、Render (1K–12K)、Floor manager 左栏 5 tab,底部 floor/view 切换 (Plane/RCP/Elevation/3D/Roam)
Foyr Neo Draw Wall、Upload Floor Plan、2D/3D Toggle、Furniture Catalog (AI search)、Materials、Lighting (AI auto)、Render (扣 credit 的入口)、360 Walkthrough、FoyrAR、Elevations Export、Custom 3D Model Upload 渲染按钮 = credit 消耗点,门控清晰
Cedreo Continuous Wall Drawing、Draw Partition、Add Door/Window (1,500+ types 拖放)、Roof Type Selector、HD Visual/Render、Generate Cross-Section/Elevation、Generate Electrical Plan、Magnetism Toggle、Level Switcher、Presentation Builder 9 步线性 sidebar,重 construction docs 输出
Planner 5D Draw Room、Add Wall/Door/Window/Staircase/Roof、Switch 2D/3D、Render (camera icon)、Snapshot、Smart Wizard、AI Design Generator、Bernard AI Chat (GPT-4)、CAD Export、3D Model Import 顶栏放 render/toggle,左栏分类工具
SketchUp Push/Pull、Make Component、Follow Me、Offset、Solid Tools: Union/Subtract/Trim/Intersect/Outer Shell、Paint Bucket、Tape Measure、3D Warehouse、Extension Warehouse、LayOut、AI Render panel、AI Assistant + Generate Object 桌面 trays,boolean 靠 Solid Tools 手动
Floorplanner Draw Room/Walls、Add Door/Window、Drag-to-resize walls、Wizard (按尺寸自动生成)、Export Resolution selector (SD/HD/4K/8K, credit-gated)、Dollhouse view、Background Image Trace、Publish/Share 拖拽为主,render 分辨率即付费墙
RoomSketcher Draw Wall、Add Window/Door (拖放自动吸附)、Generate 2D/3D Floor Plan (扣 credit)、360 View (5 credits)、Live 3D、Replace Materials、Add Measurements、AI Convert (蓝图转可编辑)FloorCapture (LiDAR 扫描)、Brand Floor Plan 每个高价值输出都标着 credit 成本
HomeByMe Draw Wall、Add Door/Window、Furnish、Materials、Render/Photo Studio、360° Image、MakeByMe (自定义木家具)、DraftSight Export (DWG/DXF)、3DStory (客户作品集)、AutoDesign/AI Furnish、Room Scanner、Shopping List (带价/品牌链接的 BOM) 三视图模式 (2D Floorplan/3D/Walkthrough),模态面板
Spacely AI Realistic Render、Interior/Exterior AI Render、Auto Edit、Point & Edit (点选局部改)、Empty the Room、Image to Lineart、Auto Furnish、Lighting/Style Transfer、4K Download、SketchUp Plugin Connect、Top Up Credits 无画布,infinite canvas 铺 render card
Collov AI Upload Image、Stage Now、Choose Style/Room Type、Furniture Eraser、AI Chat Edit (文本提示改图)、Multi-Angle Staging、Material Overlay、Twilight/Weather/Seasonal、AI Virtual Tour/360/3D Tour、API Access 纯 upload-first,下拉选 style,无空间工具
REimagineHome Upload Photo、New Design、Virtual Staging/Redesign/Empty Space 选择器、Space Type/Theme/Color 下拉、Structural Lock toggle、文本指令框、Real Products toggle (可购清单, 2 credits)、Budget input、Batch Upload wizard step-by-step,Structural Lock 是单一开关
Interior AI Upload photo、Room Type/Design Style (55+)、Mode toggle (Interior/Virtual Staging/Sketch2Image/SketchUp Screenshot/Outdoor)、Number of designs (1/4/8/16 并行)、Custom prompt、Create design、Private workspace toggle 极简上传-生成,无任何绘图工具
Maket AI Generate (chat CTA)、Chat input (生成与对话式编辑)、Regenerate、Room resize handles、Draw/Move/Delete Wall、Structure menu (doors/windows/stairs)、Floor selector (1–4)、Add camera、Render scene、Export DXF/PDF chat sidebar + center canvas + 右侧 measurements

(Coohom 的 Material Brush (M) / Style Brush (N) 双刷子、Cedreo 的 Repetition Action + Global Settings 批量改型、SketchUp 的 Measurements 直接键入,是三个被反复验证的效率交互。)

3. AI 功能在 UI 中的暴露位置与方式(AI Surfacing)

按 aiEntryPoints 数据归纳,竞品暴露 AI 的方式分四档,没有一家把 AI 做成真正的 scene-native LLM 编辑器

唯一接近 conversational 编辑的是 Maket AI:chat 驱动生成 + “Make the kitchen 20% bigger” / “Flip the floor plan 180°” 真改 plan 几何。但它输出仍是 2D plan + render 图,无 3D scene 导出、无 CSG、无 BOM

结论:整张牌桌上”用自然语言直接操纵真实 3D scene graph 的对象、位置、属性”是一个空位——StoreySG 的 LLM-native scene editing 正好落在所有竞品 C 档(叠加助手)和 D 档(改像素)之间的缝隙里。

4. StoreySG 应采纳的 UI 模式 与 应规避的陷阱

应采纳(ADOPT):

  1. 沿用 A 类四区骨架 + 一键 2D/3D toggle:Central canvas 主画布、Left panel = drawing tools + furniture catalog、Right panel = object properties/dimensions、Top toolbar = view/render/export。这是 10 个空间编辑器的收敛解,降低 ID 迁移成本,正好承载 StoreySG 的”floor-plan → 2D walls → 一键 extrude → 3D”流程。
  2. furniture catalog 的 drag-and-drop + auto-snap-to-wall:Foyr 的 auto-docking、RoomSketcher 的 furniture snapping、Cedreo 的 magnetism——与 StoreySG”519 件 CC0 家具 auto-place against walls”天然契合,把它做成默认行为。
  3. 显式尺寸输入框(SketchUp Measurements 范式):操作后直接键入精确 mm,支撑 StoreySG 的”mm-accurate / grid 与 endpoint snap”卖点,比拖拽吸附更可信。
  4. Background Image Trace(Floorplanner)/ Upload Floor Plan(Foyr/Coohom)作为起点 CTA:StoreySG 的 floor-plan image import 应当是首屏 primary CTA,而非藏在菜单里。
  5. Cedreo 的 Global Settings 批量改型 + Repetition Action:一键把同类元素全改、重复放置,是被验证的 B2B 效率交互。
  6. Export 作为统一出口面板:把 GLB/OBJ/STL/USDZ/scene-JSON/BOM-CSV/PNG 七格式聚到一个 Export 面板(对照 Homestyler 把 PNG/PDF/OBJ/DWG 收在一个 Export button),强调”全部免费、无 tier gate”。

应规避(AVOID):

  1. 不要把 render / 高分辨率 / 导出做成 credit 计量入口:Foyr 的 Render 按钮即扣 credit、RoomSketcher 每个 3D Photo/360 标注 credit 成本、Floorplanner 的 SD→4K 升级靠 credit、Planner 5D Free=0 render——这些”按钮即付费墙”是用户反复抱怨的摩擦点,与 StoreySG”免费编辑器、解耦变现”直接冲突。核心编辑与 browser GPU path-tracing 必须无 credit meter。
  2. 不要做 watermark + export cooldown:Coohom/Cedreo/HomeByMe 的强制水印、Floorplanner 免费层 10 分钟导出冷却,对迭代设计是硬伤。StoreySG 导出须 watermark-free。
  3. 不要把墙洞做成”假洞”:Homestyler 的 Niche/door”2D 有洞、3D 实心”是 recurring glitch,Planner 5D 门窗”skip around”,多数竞品门窗只是贴在墙上的 catalog symbol。StoreySG 必须用真实 CSG,且 UI 上要让用户看得到洞被真正切穿
  4. 不要 UI clutter / 激进营销:Coohom 被批”too much stimuli everywhere”、crowded layout、退订摩擦。StoreySG 保持克制。
  5. 不要 Chrome-only / 强制 desktop 安装:Homestyler Chrome-only、Coohom 推荐桌面端、SketchUp Studio 高级功能 Windows-only——StoreySG 的 browser zero-install 是卖点,UI 不能依赖任何安装路径。
  6. 不要把 mode 做成硬切换割裂工作流:HomeByMe/Planner 5D 的”墙只能在 2D 模式编辑、3D 视图不能改墙”造成迭代摩擦。StoreySG 应尽量让对象在 2D/3D 视图都可编辑。
  7. 不要把 AI 做成纯 chat overlay 或改像素:避免重蹈 Homestyler Agent / SketchUp Assistant”只答疑不操纵场景”和 photo-to-render 类”改图不改模型”的覆辙。

5. StoreySG 独有、需要新造的按钮与可供性(Unique Affordances)

竞品 keyButtons 里没有任何一个等价物的,正是 StoreySG”7-in-1”护城河需要在 UI 上首次发明的控件:

  1. LLM Chat Scene Editor(持久侧栏 + scene-graph 写入)——形态参照 Maket AI 的 chat sidebar,但本质升级:用户输入”把沙发移到左墙 / 把这张桌子换成圆桌 / 把卧室放大 20%“后,AI 直接 mutate 真实 3D 对象的 position/object/property,而非生成新图片(区别于 Collov Chat Edit、Spacely Point & Edit 的改像素,也区别于 SketchUp Assistant 的只答疑)。建议持久 chat panel + 选中对象上下文绑定 + 可撤销的命令记录。

  2. CSG Open-Hole 控件(真实布尔切墙)——一个 “Cut Opening” 按钮,对 door/window 在墙体上执行 real CSG boolean,UI 上需可视化”洞被切穿”并能调 opening 的 width/height/depth。这是对 Homestyler Niche-bug、Cedreo/HomeByMe 参数化贴片的正面打击点,需要让用户在 3D 视图直接确认几何正确(导出 GLB/OBJ/STL/USDZ 时洞是真的)。

  3. Shoppable BOM Cart(可购物料车)——把 519 件家具的选用自动汇成一个 BOM 面板 + Export BOM-CSV 按钮,每件带 affiliate link、数量、SKU。对照 HomeByMe Shopping List / REimagineHome Real Products,但 StoreySG 的差异是:面向 SG 本地供应商、对所有 free 用户开放、可导出 CSV 供报价/采购(竞品要么 enterprise-gated,要么只链接 Wayfair/IKEA 等西方零售)。建议做成购物车式 affordance:选家具即入车、车内可调数量、一键导 CSV。

  4. AR Room Scan 入口(iOS LiDAR / RoomPlan)——一个 “Scan Room” 按钮,把 iOS LiDAR/RoomPlan 扫描结果直接喂进可编辑的 floor plan 作为起始几何。区别于 RoomSketcher FloorCapture(只产出 2D plan、iOS-only、扣 credit)和 HomeByMe Room Scanner(mobile-only、用 generic 家具重建)——StoreySG 应把扫描结果接进编辑器主流程,覆盖 SG 新盘空壳单位的实测起点。

  5. Dual-Render 引擎切换器——一个 render 模式 toggle:Browser GPU path-tracing(本地、免费、无 credit)↔︎ AI Image API(BYO-key)。这是对所有”单一专有渲染管线 + credit 墙”竞品(Spacely 单管线、Foyr/RoomSketcher credit 渲染)的结构性区隔,UI 上要让用户明白”自带 key 即无平台 credit 上限”。

这五个控件互相不可替代,构成 StoreySG 在 UI 层面无法被任一竞品同时复制的”7-in-1”可见证据。


6. AI 新锐与市场走向(2026)

一、Established 3D suites vs AI-native newcomers:他们到底做什么、收多少钱

把 14 家分成两类,分野极其清晰:

Established 3D suites(Coohom / Homestyler / Foyr Neo / Cedreo / SketchUp / Planner 5D / Floorplanner / RoomSketcher / HomeByMe)——本质是「几何编辑器 + 资产库 + 云渲染」。它们都拥有真正的 floor-plan / wall-drawing / 2D→3D pipeline,furniture catalog 从 1 万(Cedreo)到 100 万+(Coohom)、1000 万+(Homestyler)不等。它们的 AI 是 workflow accelerator:Coohom 的 AI Auto-Layout、Homestyler 的七件套 AI suite、HomeByMe 的 AutoDesign、Planner 5D 的 Smart Wizard + Bernard chat——都是「在既有编辑器里加速某一步」,不是从零取代编辑器。收费模式是 freemium + subscription,且几乎全部把 render 分辨率 / 去水印 / BOM / export 设成 paywall:Foyr 干脆没有永久免费(14 天 trial),Cedreo Pro US$129/mo、SketchUp 商用底价 US$399/yr、RoomSketcher / Floorplanner / HomeByMe 走 credit-gated(每张 3D photo / 360 view 烧 credit)。它们卖的是 几何 + 渲染产能

AI-native newcomers(Spacely AI / Collov AI / REimagineHome / Interior AI / Maket AI)——前四家本质是 photo-in, image-out 的 restyle / virtual staging 引擎:上传一张房间照片或 SketchUp 截图,选 style,25–60 秒出一张 photorealistic render。它们没有 floor-plan editor、没有 wall drawing、没有真实 3D 几何、没有任何 3D 模型 export(输出只是 JPEG/PNG)。收费是 credit / 订阅制,单价极低、转化极快:Collov US$19/mo(60 credits)、Spacely US$12.75/mo(200 credits)、REimagineHome US$14/mo(30 credits ≈ 5 张图)、Interior AI 甚至没有免费层、US$49/mo 起。Maket AI 是这群里的异类——它是 conversational floor-plan generator,能用 chat 生成并编辑带尺寸的 2D 平面(“把厨房放大 20%”),但同样无真实 3D export、无 CSG、无 AR、无 BOM

一句话对比:established 卖「画得准 + 渲得多」,newcomers 卖「换得快 + 几乎不要钱起步」,但后者全部丢掉了几何真值

二、2026 市场往哪走

DATA 里有三条同时发生的明确趋势:

  1. Text-to-render / photo restyle 成为新入口标配,且价格被打到地板。 五家 newcomers + established 阵营(SketchUp AI Render、Coohom AI Render、HomeByMe Studio Photo)全部接入了 prompt 驱动出图,单图成本压到 US$0.24–0.32(Collov/Spacely)。出图这件事正在 commoditize——它会是获客钩子,不再是护城河。

  2. Floor-plan AI 从「识别」走向「对话生成」。 RoomSketcher AI Convert、Planner 5D / Homestyler 的 AI Floor Plan Recognition 解决「图片转可编辑平面」;Maket AI 再往前一步做到 conversational generate + edit。但注意:能对话编辑平面的,目前只有 Maket,且它停在 2D + render image,不落到可导出 3D。

  3. 「One-shot restyle」与「full editor」正在分裂成两个物种,中间地带空缺。 newcomers 把 restyle 做到极致却没有 editor;established 有 editor 却把 AI 当配菜、且 paywall 重、export 锁死。没有人把「真实几何 editor」与「LLM-native 交互」长在同一个产品里——市场正朝两极跑,中间是真空。

三、StoreySG 独占的 White Space(7-in-1 moat)与被侵蚀程度

StoreySG 的七项护城河逐项对照 DATA,没有任何一家集齐 ≥4 项

能力 谁在靠近 是否被侵蚀
LLM natural-language scene editing(改 3D scene graph,非出图) 仅 Maket 有真·对话编辑,但只到 2D 平面;Homestyler/Planner5D 的 chat 是 overlay assistant 或 image-in/out 几乎未被侵蚀——无人做到 chat 直改 3D 物件位置/属性
Genuinely-free editor(无水印/无 render 墙/可商用) SketchUp Free(仅非商用)、Floorplanner(水印+960px+10min 冷却)、Coohom(free tier 实为 trial) 部分逼近,但全部带 watermark / 商用限制 / credit 墙
Browser zero-install Foyr/Cedreo/Homestyler/Planner5D 多为浏览器;Coohom 推荐装桌面端 已是基本盘,非差异点
Real CSG boolean door/window cutting 零家——所有竞品都是 catalog symbol 贴墙或参数化插件,无真实布尔挖洞 完全未被侵蚀,独占
Shoppable BOM(CSV + affiliate) HomeByMe / REimagineHome 有 shoppable products(但西方零售商、无 CSV/SKU 导出);Homestyler 有 BOM 部分逼近,但无 SG 本地供应商 + 无 affiliate CSV
AR room scan(iOS LiDAR / RoomPlan) RoomSketcher FloorCapture、HomeByMe Room Scanner、Foyr FoyrAR 最被逼近的一项——三家有 LiDAR 扫描,但多为生成平面/付费层,不喂入可编辑场景
Dual rendering engine(browser GPU path-tracing + BYO-key AI) 无人做 BYO-key;render 全是平台 credit 墙 完全未被侵蚀,独占(BYO-key 绕开 credit 经济)

结论:真正独占且无人侵蚀的是 CSG openings、BYO-key dual render、LLM 改 3D scene graph 三项;最易被追上的是 AR scan 与 free editor。 7-in-1 的护城河不在任何单点,而在「同一个免费浏览器产品里同时具备几何真值 + LLM + 可导出 + 可购买」——newcomers 缺几何,established 缺 LLM 深度且收费重,目前无一家在逼近这个组合本身

四、Threat ranking:对 StoreySG 最危险的 Top 3

第 1 名:Coohom(最危险)。 理由:唯一具备「财力 + 工程力 + B2B 渠道」三位一体的对手——Manycore Tech 2026 年 4 月 HKEX IPO(溢价 144%)、82.2% 毛利、SpatialLM/SpatialVerse/SpatialGen 的 spatial-intelligence pipeline,8M designers / 35,000 企业。它已有 1M model library、AI Auto-Layout、CAD/BOM export 与 AR B2B 产品。它唯一的缺口是 CSG、LLM 对话、免费可商用与 SG 本地化——而这几项对一家有 R&D runway 的上市公司而言,是「会不会做」而非「能不能做」。一旦它决定补齐 LLM-native + 真免费,StoreySG 的多数差异化会被快速对齐。

第 2 名:Maket AI。 理由:它是唯一一家已经把 LLM-native conversational editing 做成核心交互的对手——“move the kitchen to the south wall” 直接改平面几何,正中 StoreySG 的招牌差异点。1M+ 用户、50 免费 credits 无信用卡、DXF export。它当前缺真实 3D export / CSG / AR / BOM,但它在「对话即编辑」这条最难的认知曲线上已经领先;如果它从 2D 平面延伸到 3D scene graph,会直接吃掉 StoreySG 的 LLM 卖点。它是最贴近护城河哲学的威胁。

第 3 名:Homestyler。 理由:消费级里 AI 铺得最广的一家——AI Planner / Stager / Modeler / Material + AI Agent(natural-language design assistant)七件套,10M+ 品牌家具,免费层无水印 1K 渲染,已有 BOM(bom.homestyler.com)。它的弱点与 StoreySG 的强点高度重合(wall openings 3D 渲染穿帮无 CSG、export 浅、Chrome-only、AI Agent 仅 overlay 不改 scene graph),但它的 AI Agent 方向就是 StoreySG 的方向,且背靠 Autodesk 资源、NVIDIA GTC 2025 站台。它把对话式 AI 当战略主轴推进,是中长期最可能在 LLM 维度正面相撞的对手。

(落选说明:Foyr/Cedreo/SketchUp/Planner5D/RoomSketcher/HomeByMe 在 AI 深度或免费策略上明显落后;Spacely/Collov/REimagineHome/Interior AI 受限于 photo-in-image-out,结构上缺几何,无法进入 StoreySG 的 floor-plan-to-3D 战场,威胁等级低。)

7. StoreySG SWOT 分析

Strengths 优势

Weaknesses 劣势

Opportunities 机会

Threats 威胁

基于以上 SWOT 的具体可执行动作清单见 §8(下一节),此处不再重复罗列。

8. 给 StoreySG 的下一步行动建议(综合)

把 §4 定价格局、§5 UI 模式、§6 AI 走向、§7 SWOT 收敛成可执行的优先级清单。每条标注【攻击对象 / 抢占缺口】。

P0 · 立刻做(获客武器化)

  1. 【攻击 AI-render 新秀的”无几何”软肋】 产品主叙事锁死一句:“它们出图,我们出可施工的几何。” 正面定位 Spacely/Collov/REimagineHome/Interior AI 服务不了的”装修前规划”场景,营销主打它们的已知失败模式——擅自改门窗、把非矩形户型(shophouse/landed)矫正成方块。
  2. 【攻击 trial 墙与水印墙】 把”永久免费 + 无水印 + 无信用卡 + 无 render 配额 + 免费即可导出 GLB/OBJ/CSV”做成投放钩子与落地页对比表,定向投放 Foyr(14 天到期)、Interior AI(无免费层)、Coohom/HomeByMe/Cedreo(强制水印)的流失与比价人群。
  3. 【把 Export 做成被庆祝的英雄按钮】 6 格式导出聚到一个显眼的 Export 面板,反向放大对手”封闭 silo”的弱点(Coohom 不支持导出整模型、SketchUp Free 只出 .SKP/.PNG)。

P1 · 同步建(堵最硬短板 + 建真护城河)

  1. 【补 CC0 库这块最硬短板,且本地化策展】 519 件 vs 对手百万级是最大风险。把库针对 HDB / condo / shophouse 户型 + 本地 mm 尺寸策展,并接入新加坡家具供应商做真实 BOM affiliate——一手堵”选不到件”的流失,一手建无人能短期复制的本地护城河,应排在 LLM 推广之前。
  2. 【用本地 shoppable BOM 占领集体空白并验证变现】 Cedreo/SketchUp/Foyr/Floorplanner/RoomSketcher/Spacely/Interior AI 全无 BOM;有购物链接的都指向 Wayfair/IKEA 等西方零售。优先跑通一个 BOM-CSV + SGD 计价 + 本地供应商 affiliate 的可计费闭环,验证”免费获客 / 解耦变现”模型是否成立。
  3. 【守住渲染质量与浏览器性能底线】 在扩功能前,先把 browser GPU path-tracing 出图做到客户交付级、把重场景性能压到可用区间(参考 Homestyler 大场景 30–45s、Planner 5D 耗电的前车之鉴)。免费产品无客服缓冲,性能事故=直接流失。建议设”客户级出图质量”硬验收门槛再大规模获客。

P2 · 占位但清醒(窗口期差异化)

  1. 【抢占”对话编辑真几何”象限,但当它是获客窗口而非护城河】 全力推广 LLM scene-graph 编辑(Maket 证明对话式有 PMF,但它无 3D/无 CSG/residential-only);同时清醒:这是 Coohom/Homestyler/Planner 5D 都能在 6–12 个月内复制的特性,不要把估值故事押在单点 LLM 上——长期护城河是 #4 的本地 BOM/lead 生态 + 真几何。
  2. 【AR 扫描绑定新盘交付场景,并评估 Android 路径】 把 iOS LiDAR/RoomPlan”即测即设计”打包成面向装修公司的新盘空壳单位 workflow(lead 入口),对标 RoomSketcher/HomeByMe 的弱化版;同时评估 Android ARCore 路径,降低 iOS-only 在本地市场的触达与平台政策风险。

UI 落地清单(§5 提炼):沿用”四区骨架 + 一键 2D/3D toggle”;家具 drag-and-drop + auto-snap-to-wall 设为默认;加 SketchUp 式显式尺寸输入框;Upload Floor Plan 作首屏 primary CTA;新造 5 个竞品没有等价物的控件——LLM Chat Scene EditorCSG Open-HoleShoppable BOM CartAR Room ScanDual-Render 切换器规避:render/导出做成 credit 入口、watermark、假洞、Chrome-only、AI 做成纯 chat overlay 或改像素。


附录 A · 数据置信度与使用须知

附录 B · 竞品名单与官网

# 竞品 类别 官网
1 Coohom Established 3D suite coohom.com
2 Autodesk Homestyler Established 3D suite homestyler.com
3 Foyr Neo Pro 3D + render foyr.com
4 Cedreo Builder/remodeler 3D cedreo.com
5 Planner 5D Consumer 3D planner5d.com
6 SketchUp General 3D modeling sketchup.com
7 Floorplanner 2D/3D floor plans floorplanner.com
8 RoomSketcher Floor plans + 3D roomsketcher.com
9 HomeByMe Consumer 3D (Dassault) home.by.me
10 Spacely AI AI render spacely.ai
11 Collov AI AI render collov.ai
12 REimagineHome AI staging/redesign reimaginehome.ai
13 Interior AI AI redesign interiorai.com
14 Maket AI Generative floor plan maket.ai

本报告由 18 个并行 research agent 于 2026-06-06 联网生成,经人工汇编校对。所有价格为撰写时点的近似值,引用前请二次核实。与 storeysg/docs/gtm/COMPETITIVE-ANALYSIS.md(无价格版)互为补充。